Sunday, December 18, 2011

Video: Holidays shoppers suffer from buyers? remorse



>> record breaking sales this holiday season may be giving way to record breaking returns. some of the people who rushed to the stores as early as thanksgiving for big discounts are returning the gifts to get the cash back because they need it. according to the national retail federation , returns cost stores 10 cents for every dollar earn and that is an increase from last year. a retail writer for the associated press. i heard holiday hangover, buyer's remorse. when we look at the video, people were grabbing things that maybe they didn't need or want, but got caught up in the madness.

>> right. they got caught up in the 60% and when they brought the merchandise back to their house, they realized they didn't need it and it was denting their bank account .

>> that's incredible. we had several conversations and i believe it was one of the gut checks on the show. we said people talk about hard times , but they're running out with a wii or nintendo in their hands. i don't want to stand in the way of anyone's happiness, but these are tough economic times .

>> what's happening is three things. people are getting too caught up with the bargains out there. they are realizing they spent too much. number two, stores were lenient with the returns. they started becoming lenient two years ago. number three, i talked to a number of shoppers and they all say you know what, i'm buying and i bring it home , but i keep looking for the better deal and i will return it.

>> absolutely. there some stores right now on their second round of discounts, especially places that sell clothing where they reduce the prices and they are on the second round. if you bought it, you should get your money back.

>> i talked to lots of shoppers who said they return something to get a cheaper brand or something different because it's cheaper. you really see this reluctance to spend.

>> absolutely. thank you very much. we will see what happens after this holiday stuff dies

Source: http://video.msnbc.msn.com/newsnation/45687121/

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